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The screenshot at right shows an ad served to me on a PC with Look2me/Ad-w-a-r-e installed. The structure and obfuscation of the HTML on that server indicate a special desire to avoid being caught, as does e Xact's unilateral insertion of purported search keywords ("heather hunter") not specified earlier in the traffic.
The ad is exceptionally explicit: Its large images show four women completely nude and one partially disrobed, in addition to two protruding male members from men not otherwise pictured. I have observed nearby server addresses with the same URL syntax serving in a click fraud chain against Yahoo Overture.
The screenshot at right shows an ad served to me on a PC with Searching Booth installed. But also responsible is Zedo, which had the last clear chance to prevent the display of this ad, and which showed these sexually-explicit images without obtaining a correct and reliable verification that such a display was appropriate.
The ad shows a total of four nude individuals, and I have edited the ad to cover sexually-explicit areas. Meanwhile, ad placement system Yield Manager was squarely in the middle of the chain, and YM's detailed Media Guard blog suggests they've thought at length about the special problems of sexually-explicit ads.
But Look2me/Ad-w-a-r-e also shows ordinary banner ads and pop-up ads, including untargeted run-of-network ads through sites such as its banner loading page (among many others).For users, pop-ups in overwhelming quantities may cause substantial harm -- especially because pop-up-delivering spyware reduces computer speed and reliability, and because spyware transmits sensitive user information to remote servers.But spyware-delivered pop-ups can do more than annoy. When such ads appear unrequested, they're likely to be shown to users who don't want to see sexually-explicit material.But where the Adult Friend Finder site itself appears , as in my example, Direct Revenue's assumption is badly in error.To the contrary, sexually-explicit content is unlikely to be desired or appropriate when other spyware has decided to show a user Adult Friend Finder.
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The pop-up bears Direct Revenue's branding ("The Best Offers"), and packet log analysis confirms that the ad came through the Direct Revenue pop-up system. Mere seconds earlier, unidentified spyware on my test PC had sent traffic to ad network Yield Manager, which had in turn redirected me to Adult Friend Finder.