Metaphors of identity in dating ads and newspaper articles

The metaphor is in line with Burger King's overall "Have it your way" branding strategy.Much the same way as Werther's made eating candy a symbol of comfort, Activia used this phrase to equate eating its yogurt with providing yourself some tender loving care.

It also alludes to the fact that oranges are natural products raised in sunny climates as opposed to man-made products filled with artificial ingredients.An advertising metaphor often combines a verbal phrase with a visual image to dramatize the effect.This metaphor was used by Tropicana to promote its orange juice.In addition, the study discusses the findings of the similarities and differences, the frequencies of occurrence of metaphors in newspaper language in English and Vietnamese.The investigation explored the metaphorical expressions used in a wide range of topics of everyday life and thus the data collection and data analysis dealt with cases of metaphor in various genres such as short stories, editorials, and news reports in newspapers. SIGNIFICANCE OF THE STUDY Understanding metaphor used in the newspapers correctly plays a very important...

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